Winner

Dom McBrien

The White Company

Dom was personally responsible for developing and implementing the marketing strategy that saw The White Company achieve its best ever results.

Over the past 12 months he has created and led a cross-functional team to re-platform the digital business and Contact Centre operation, completely restructuring the digital trading, marketing and insight teams and hiring new digital and media agencies.

An integrated approach, encompassing social media, on and offline channels and a program of testing and learning has beaten all targets, resulting in over half a million new customers — their worth alone is projected to be over £25m. His work has been instrumental in driving sales across both digital channels and retail stores, increasing the spend of existing customers and improving retention rates.

Dom also played a lead role in the recent US launch, which already shows significant growth.

Runners up

David  Walmsley

David Walmsley

Marks and Spencer

Under David’s charge in-house capabilities have grown and the digital platform is now owned and optimised to enhance customer experience.

His priority was to drive the company’s ‘connected retail’ vision through the business, and his online and in-store innovations have sped up processes to bring the coveted ‘ship from store’ proposition to life. Click and Collect now accounts for up to 60% of online transactions. David personally drove the multichannel agenda, moving the organisation to a genuinely Agile product engineering set-up.

His desire to understand customer behaviours has led him to build an outstanding analytics capability that can effectively inform and empower marketing and buying teams.

Ulric Jerome

Ulric Jerome

MATCHESFASHION

Ulric Jerome joined MATCHESFASHION.COM as CEO and partner. Alongside founders Tom and Ruth Chapman, Ulric has helped build a best-in-class eCommerce team to ensure that all customer touch points fulfilled the vision of being the best experience in modern luxury shopping. This culminated in a complete tech overhaul of the business and successful launch of a new fully responsive site in April last year, resulting in 53% of traffic and 42% of revenue driven by mobile. Technology was also implemented in the physical stores, with the outcome being more than 40% of MATCHESFASHION.COM’s stores revenue now driven by in-store iPads.

The company’s ambition to create the world’s largest luxury online retailer is within reach; over the past 4 years total revenue has increased from 50% online to 90%, of which 70% is outside of the UK.

Shortlisted

  • Luke Kingsnorth

    Charles Tyrwhitt

  • Kieran Clinton-Tarestad

    GANT

  • Siobhan Fitzpatrick

    Maplin Electronics

  • Ales Drabek

    METRO Cash and Carry

  • Sean McKee

    Schuh

  • Bertrand Bodson

    Home Retail Group

  • David Devany

    Claires